While performing at an elite level is our focus, our motivation is to use our talents to shine a positive light on the veteran community. The reality is that cycling is much more than a sport, it is a form of therapy. In 2015, an average of 22 veterans committed suicide every day. A majority of these veterans were victims of the inability to access long term, financially sustainable therapy for issues related to depression, PTSD, and traumatic brain injuries. As a result many turn to substance abuse and/or self harm.
Recent research has shown that cycling is one of the most effective, accessible, and sustainable forms of therapy for veterans due to its low impact, aerobic, and team based nature. Researchers have also found that cycling is viewed as one of the most socially acceptable forms of therapy amongst veterans.
The cycling team serves as the public face of Project Echelon, promoting our cause to cycling enthusiasts and fans as we train, race and interact with communities in SE Wisconsin, the Midwest, and across the country. Furthermore, the team has a direct connection to the veterans that Project Echelon supports through a variety of programs. We also use our platform to continue to grow our youth mentorship program, through which our “seasoned riders” mentor Under 23 riders in areas of goal setting, perseverance, professionalism, and networking, and teach our young riders the value and importance of giving back to the community, especially our veterans.
To live is the rarest thing in the world.
2018 Kit Release